Sport Climbing Australia

 Lead - Bouldering - Speed


Fuelling Your Climb


What if there was a product that fuelled our adventures and also tasted amazing? This is the exact question that led Gary Erickson’s on a mission which saw him launch CLIF Bar to the world.


During a 281km bike ride in California, Gary was exhausted with kilometres to go. He was struggling to consume another sticky energy bar and so the inspiration for the CLIF Bar was born.


A baker by trade, competitive athlete and a foodie, Gary spent months in his mother’s kitchen perfecting a recipe for a nutritious, great tasting energy bar.


Using organic, whole ingredients, he created CLIF Bar, an energy bar that supplies working muscles with the energy needed for extended periods of activity. The perfect fuel for a day on rock or plastic!  


CLIF Bar launched in 1992, named after his father Clifford, who inspired Gary’s love of the outdoors. Since sharing CLIF Bar with athletes and adventurers around the world, they’ve become the number one energy bar in America and Canada, with more and more Australian climbers and athletes also opting for CLIF Bars and CLIF BLOKS to keep their energy up during their adventures.


CLIF Bar also sponsor over 1,500 pro and amateur athletes. TEAM CLIF Bar athletes include climbers Tommy Caldwell, Chris Sharma, Ashima Shiraishi and our very own climbing superstar Lucy Stirling as well as high profile Australian, twice World Ironman Champion Chris (‘Macca’) McCormack, American record holding ultra-marathon athlete Scott Jurek, and snow boarder Jeremy Jones.


Not only are CLIF Bars specifically created to provide sustained energy, with each bar containing 11 vitamins and minerals, 40g of carbohydrates and up to 11g of protein, but they also taste great.


Made with 70% organic ingredients, no GMOs and free from artificial sweeteners, flavours, preservatives and high fructose corn syrup, CLIF Bar is the ultimate natural energy bar to feed any adventure.


Other CLIF products available in Australia include CLIF SHOT Energy Gels and CLIF SHOT BLOKS. All products are made using 70-95% organic ingredients.


Ideal for active people, adventurers and athletes.


When to consume:

  • 1‐3 hours before exercise along with water
  • During prolonged, lower intensity exercise such as hiking or bike touring
  • As a snack between meals or during a long, busy day


Size: 68g RRP: $2.95 Bar



Blueberry Crisp, Chocolate Almond Fudge, Chocolate Chip, Crunchy Peanut Butter, Oatmeal Raisin Walnut, White Chocolate Macadamia Nut and Coconut Chocolate Chip.


  • Made with 70% Organic ingredients.
  • Carbohydrates for energy (40g per bar)
  • Source of protein (10-11g per bar)
  • 11 vitamins and minerals
  • No GMO’s
  • No high fructose corn syrup
  • No artificial sweeteners, flavours or preservatives
  • Vegan friendly


Ideal for performance athletes


When to consume:

  • Choose how much or how little you want - Half to one packet per hour during activity, follow with 4‐5 swigs of water.


Each pack has 6 gummy-like BLOKS packed with high energy (8g carbs per BLOK).

Size: 60g RRP: $5.95



Black Cherry (with 50mg caffeine), Orange (with 25mg of caffeine), Tropical Punch (with 25mg of caffeine) Strawberry (caffeine-free) and Mountain Berry (caffeine-free).


  • Made with 95% organic ingredients
  • Chewable source of carbohydrates
  • Fast-acting – enters blood stream in 5-10 minutes
  • Features easy-to-open Fastpak packaging
  • No high fructose corn syrup
  • Vegan friendly


Ideal for performance athletes.


When to consume:

  • One packet 15 minutes before activity, then 1-2 packets per hour during activity, followed with 4-5 swigs of water.


Size: 34g RRP: $2.95



Chocolate, Citrus (with 25mg caffeine), Double Espresso (100mg caffeine), Razz.


  • Made with 85-90% organic ingredients
  • Easily digestible source of carbohydrates
  • Fast-acting – enters blood stream in 5 minutes
  • Features litter leash packaging
  • No high fructose corn syrup
  • Vegan friendly

To find your closest CLIF Bar retailer visit


Follow us on Instagram: @CLIFBarAUS #CLIFBarAUS

PO Box 341W Ballarat West 3350


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